Products as Mass Media: Entertainment vs. Edification

Coates, Del

doi:10.1007/978-3-030-02053-8_65

Del Coates¹⁷

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 876))

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International Conference on Human Systems Engineering and Design: Future Trends and Applications

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The original version of this chapter was revised: Incorrect copyright name has been corrected. The correction to this chapter is available at https://doi.org/10.1007/978-3-030-02053-8_175

Abstract

The information inherent in a product’s form—evident as contrast and/or novelty of shapes, colors and any other visible characteristics—communicates meanings to viewers via empathic expression. Indeed, mass-produced products, seen daily by millions in homes, workplaces, stores and streets, constitute more pervasive and arguably more compelling mass media than newspapers, radio, TV and movies. As with other mass media the design of a product either entertains audiences by reinforcing existing mindsets or edifies them by changing them in ways that benefit users and society.

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Change history

08 January 2019
The original version of the book was inadvertently published with incorrect copyright names in Chapters “Measuring collaborative emergent behavior in multi-agent reinforcement learning”.

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Authors and Affiliations

San Jose State University, San Jose, CA, USA
Del Coates

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Del Coates
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Correspondence to Del Coates .

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Editors and Affiliations

Institute for Advanced Systems Engineering, University of Central Florida, Orlando, FL, USA
Tareq Ahram
University of Central Florida, Orlando, FL, USA
Waldemar Karwowski
Université de Reims Champagne-Ardenne, Reims, France
Redha Taiar

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Coates, D. (2019). Products as Mass Media: Entertainment vs. Edification. In: Ahram, T., Karwowski, W., Taiar, R. (eds) Human Systems Engineering and Design. IHSED 2018. Advances in Intelligent Systems and Computing, vol 876. Springer, Cham. https://doi.org/10.1007/978-3-030-02053-8_65

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DOI: https://doi.org/10.1007/978-3-030-02053-8_65
Published: 17 October 2018
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-02052-1
Online ISBN: 978-3-030-02053-8
eBook Packages: Intelligent Technologies and RoboticsIntelligent Technologies and Robotics (R0)

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