Research on Aesthetics Degree Evaluation Method of Product Form

Abstract

In order to analyze the implicit aesthetic perception of consumers objectively, an evaluation model of aesthetics measure was presented based on the explicit product form. The aesthetics evaluation knowledge was summarized and ten indexes of aesthetics degree to evaluate product form were acquired. The index dimension was reduced with cluster analysis, which would obtain the representative aesthetics degrees for target product. The structural equation model was applied to test the rationality of the index. The mapping relationship of product form to its aesthetic measure was established with neural network, so that the cognitive processes of aesthetic measure could be simulated and evaluation of aesthetic measure conducted. Taking purple clay teapot as an example, the evaluation of its aesthetic measure was verified and analyzed. The result showed that the model established would be reliable and could provide an effective aid to the design of product form.