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EuroMed 2018: Digital Heritage. Progress in Cultural Heritage: Documentation, Preservation, and Protection pp 236–247Cite as

Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions

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Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 11196))

Abstract

Nowadays, more and more cultural venues tend to utilize social media as a main tool for marketing, spreading their messages, engaging public and raising public awareness towards culture. It comes to a point where the massive of content in social media makes it a tedious procedure to contact the appropriate audience, the people that would really be stimulated by cultural information. In this notion, we assume that establishing conversations of high impact can possibly guide the cultural venues to audiences that can benefit more. These conversations usually include the so called influencers, users whose opinion can affect many people on social media; the latter usually referred to as followers. In this research paper we examine the characteristics of the influencers that can affect the procedures of a cultural venue on social media. The research is done within the scope of “CrossCult” EU funded project.

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Acknowledgment

This work has been partially funded by the project CrossCult: “Empowering reuse of digital cultural heritage in context-aware crosscuts of European history”, funded by the European Union’s Horizon 2020 research and innovation program, Grant#693150.

Author information

Authors and Affiliations

  1. Knowledge and Uncertainty Research Laboratory, University of the Peloponnese, 221 31, Tripolis, Greece

    Vassilis Poulopoulos & Manolis Wallace

  2. University of the Peloponnese, 221 31, Tripolis, Greece

    Costas Vassilakis, Angela Antoniou & George Lepouras

Authors
  1. Vassilis Poulopoulos
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  2. Costas Vassilakis
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  3. Angela Antoniou
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  4. George Lepouras
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  5. Manolis Wallace
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Corresponding author

Correspondence to Vassilis Poulopoulos .

Editor information

Editors and Affiliations

  1. Cyprus University of Technology, Limassol, Cyprus

    Marinos Ioannides

  2. American Art Collaborative Linked Open Data Initiative, Arlington, VA, USA

    Eleanor Fink

  3. Politecnico di Milano, Milan, Italy

    Raffaella Brumana

  4. The Aristotle University, Thessaloniki, Greece

    Petros Patias

  5. National Technical University of Athens, Athens, Greece

    Anastasios Doulamis

  6. CTS-UNINOVA, Caparica, Portugal

    João Martins

  7. University of the Peloponnese, Tripoli, Greece

    Manolis Wallace

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Poulopoulos, V., Vassilakis, C., Antoniou, A., Lepouras, G., Wallace, M. (2018). Personality Analysis of Social Media Influencers as a Tool for Cultural Institutions. In: Ioannides, M., et al. Digital Heritage. Progress in Cultural Heritage: Documentation, Preservation, and Protection. EuroMed 2018. Lecture Notes in Computer Science(), vol 11196. Springer, Cham. https://doi.org/10.1007/978-3-030-01762-0_20

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  • DOI: https://doi.org/10.1007/978-3-030-01762-0_20

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-01761-3

  • Online ISBN: 978-3-030-01762-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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