Abstract
The dramatic increase in the human life span in the twentieth century has been largely attributed to major advancements in disease control. For example, in the United States an average of 21,000 cases of poliomyelitis per year was reported in the 5-year period before the introduction of the polio vaccine in 1955. As a result of mass immunization campaigns, the incidence of this disease was reduced to seven reported cases annually by 1974 (Berkow, 1977). Currently, there are no epidemics of polio, smallpox, cholera, leprosy, or malaria in this country, but other major health problems continue unabated.
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Brehony, K.A., Frederiksen, L.W., Solomon, L.J. (1984). Marketing Principles and Behavioral Medicine. In: Frederiksen, L.W., Solomon, L.J., Brehony, K.A. (eds) Marketing Health Behavior. Springer, Boston, MA. https://doi.org/10.1007/978-1-4899-0366-2_1
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