Skip to main content

The Last Mile Problem

The Biggest Thorn in Amazon’s Side

  • Chapter
  • First Online:
Turning Silicon into Gold
  • 1399 Accesses

Abstract

Slow and steady, the box-shaped vehicle chugs along on a well-paved sidewalk, passing well-manicured suburban homes, one after the other. It’s the size of a large dog and doesn’t look like it could fit any normal-sized human, but on six rugged wheels, it looks determined to overcome any obstacles that could get in its way. At the same time, the baby blue shell and the Amazon smiley face logo slapped onto its side give it the appearance of a friendly, loyal companion—Fido reincarnated to match our increasingly tech-dependent world. While its purpose is unclear, the vehicle seems to suggest an impending utopia where human and automaton coexist in peaceful harmony. When it finally stops at a beautiful house and immediately lifts open its top to reveal a package marked with the unmistakable blue and black Amazon Prime packaging, the mission of the autonomous vehicle is also revealed. The home’s resident meanders out from the front entrance to retrieve her package, smiling at how quickly and conveniently her Amazon ordered has been delivered.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 29.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 37.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    www.businessinsider.com/last-mile-delivery-shipping-explained

  2. 2.

    https://techcrunch.com/2018/07/13/amazons-share-of-the-us-e-commerce-market-is-now-49-or-5-of-all-retail-spend/

  3. 3.

    www.savethepostoffice.com/an-amazon-puzzle-how-many-parcels-does-it-ship-how-much-does-it-cost-and-who-delivers-what-share/

  4. 4.

    www.statista.com/topics/846/amazon/

  5. 5.

    www.savethepostoffice.com/an-amazon-puzzle-how-many-parcels-does-it-ship-how-much-does-it-cost-and-who-delivers-what-share/

  6. 6.

    www.amazon.jobs/en/teams/last-mile

  7. 7.

    https://blog.aboutamazon.com/transportation/meet-scout

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2020 Griffin Kao, Jessica Hong, Michael Perusse and Weizhen Sheng

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Kao, G., Hong, J., Perusse, M., Sheng, W. (2020). The Last Mile Problem. In: Turning Silicon into Gold. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-5629-9_12

Download citation

Publish with us

Policies and ethics