Abstract
What’s the current state of the advertising industry? How is traditional advertising perceived by millennials and Generation Z (Gen Z)? Why are media dollars moving from traditional publishers to people? What is the future of the influencer marketing industry?
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Notes
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Publicis Groupe’s Zenith Advertising Expenditure Forecasts, December 2018
- 3.
Digital Ad Spending Share, by Device, eMarketer, February 2019/Total Media Ad Spending, By Media, 2016-2022, eMarketer, September 2018
- 4.
AdReaction: Engaging Gen X, Y and Z, Kantar Millward Brown, 2017
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N=1079, ages 18+, Janrain, “Data Privacy Consumer survey,” October 10, 2018
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Pressboard, August 23, 2018
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AdReaction: Engaging Gen X, Y and Z, Kantar Millward Brown, 2017
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Toluna, “D2C Survey,” March 6, 2019
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Clever Real Estate, “Marketing to Millennials in 2019”
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“US Time Spent with Mobile” report, eMarketer, May 2019
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Relatable, internal data analysis between 2017 and 2019
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For producing Miss Universe, rather than reality show The Apprentice
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Ana Martinez, spokeswoman for the Walk and the Hollywood Chamber of Commerce in an interview with Yahoo! Entertainment on October 11, 2013
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“Why The Rock’s Social Media Muscle Made Him Hollywood’s Highest-Paid Actor,” Forbes, July 13, 2018
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Issue 22, Fall 2017
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© 2020 Aron Levin
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Levin, A. (2020). People Are Media Companies. In: Influencer Marketing for Brands. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-5503-2_2
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DOI: https://doi.org/10.1007/978-1-4842-5503-2_2
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