Abstract
While SharePoint is no longer designed for public-facing web sites, it can still be quite useful to track your usage and other data. At the Air Force Academy, our communications management team used to create monthly newsletters that were customized SharePoint pages. Since the built-in usage statistics were fairly primitive (this was SharePoint 2013), I decided to try Google Analytics. Figure 173 shows an example of a Behavior Overview report for a particular SharePoint page in Google Analytics.
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Notes
- 1.
This requires a Classic page. See this link for a nice solution for a Modern page: https://sharepoint.handsontek.net/2017/12/21/how-to-add-google-analytics-to-the-modern-sharepoint/.
- 2.
We store this in a variable so that we can use it for both of our tags.
- 3.
It is not clear why at least some of the connectors are not available for communications and standard team sites. I suspect that will be opened up at some point.
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© 2019 Jeffrey M. Rhodes
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Rhodes, J.M. (2019). Adding Google Analytics. In: Creating Business Applications with Office 365. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-5331-1_23
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DOI: https://doi.org/10.1007/978-1-4842-5331-1_23
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