Abstract
A SWOT analysis is a strategic planning tool that helps a business entity identify their strengths and weaknesses, as well as opportunities and threats that may exist in a specific business situation. A SWOT analysis is most commonly used as part of a sales or marketing plan, but it is also a good tool for agile teams to use as a starting point for projects or sprints.
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© 2019 Jeff Dalton
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Dalton, J. (2019). SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats). In: Great Big Agile. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-4206-3_62
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DOI: https://doi.org/10.1007/978-1-4842-4206-3_62
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-4205-6
Online ISBN: 978-1-4842-4206-3
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