Abstract
You can shine the light on a new way to make product decisions that will best deliver customer value. Your task at this stage is to demonstrate how the executives from the four customer-facing pillars, delivery, finance, marketing, and channels, can benefit from a new operating model to address the company problem. You will, therefore, need to take action as the first step toward this change by illuminating how each executive will benefit by improving their operating model to be solve the company problem.
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Donald G. Reinertsen, The Principles of Product Development Flow: Second Generation Lean Product Development (Celeritas, 2009).
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Orvos, J. (2019). Shine the Light. In: Achieving Business Agility. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3855-4_3
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DOI: https://doi.org/10.1007/978-1-4842-3855-4_3
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Publisher Name: Apress, Berkeley, CA
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Online ISBN: 978-1-4842-3855-4
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