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Define and Communicate the Mission and Vision

Align the Transformation

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The Pragmatist's Guide to Corporate Lean Strategy
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Abstract

Consider the insurance company that started on the path of lean startup and put forth a vision of a complete lean agile transformation. When middle management had to articulate requirements for a new policy administration system, they reverted to recreating the system already in place: a legacy system that was slow, often requiring manual processes, and in no way supported the transformational vision. Later in this chapter I share the concept of an agile open space to create, refine, and communicate a vision among many participants; I learned the hard way that vision sessions that occur in an offsite and include a small group of senior stakeholders rarely succeed.

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Notes

  1. 1.

    Russianuniverse, Sergey Armeyskov, “Ivan Krylov’s Fable ‘Swan, Pike & Crawfish,’ ” https://russianuniverse.org/2014/04/06/ivan-krylovs-fable-swan-pike-and-crawfish/ , 2014.

  2. 2.

    John Kotter, Leading Change Part II: The Eight-Stage Process, (Brighton, MA: Harvard Business Review Press, 2012).

  3. 3.

    Panmore Institute, Christine Rowland, “Apple’s Vision Statement & Mission Statement,” http://panmore.com/apple-mission-statement-vision-statement , January 29, 2017.

  4. 4.

    Panmore Institute, Gregory Lawrence, “Starbucks Coffee’s Vision Statement & Mission Statement,” http://panmore.com/starbucks-coffee-vision-statement-mission-statement , January 29, 2017.

  5. 5.

    Panmore Institute, Nathaniel Smithson, “Nike, Inc. Vision Statement & Mission Statement,” http://panmore.com/nike-inc-vision-statement-mission-statement , February 7, 2017.

  6. 6.

    Panmore Institute, Gregory Lawrence; “Amazon.com Inc.’s Vision Statement & Mission Statement,” http://panmore.com/amazon-com-inc-vision-statement-mission-statement-analysis , February 12, 2017.

  7. 7.

    Panmore Institute, Nathaniel Smithson, “Facebook Inc.’s Vision Statement & Mission Statement,” http://panmore.com/facebook-inc-vision-statement-mission-statement , February 7, 2017.

  8. 8.

    Strategic Management Insight, Ovidijus Jurevicius, “Mission statement of Volkswagen,” www.strategicmanagementinsight.com/mission-statements/volkswagen-mission-statement.html , September 14, 2013.

  9. 9.

    Chip Heath and Dan Heath, Made to Stick: Why Some Ideas Survive and Others Die (New York, NY: Random House, 2007).

  10. 10.

    Chip Heath and Dan Heath, Switch: How to Change Things When Change Is Hard, (New York, NY: Crown Business, 2010).

  11. 11.

    Agile Open Space is an approach to involve usually large number of participants in an open-ended discussion using state-of-the-art facilitation best practices.

  12. 12.

    Eric Ries, The Lean Startup: How today’s entrepreneurs use continuous innovation to create radically successful businesses (New York, NY: Crown Business, 2011).

  13. 13.

    Christina Wodtke, Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results (Cucina Media, 2016), https://www.amazon.com/Radical-Focus-Achieving-Important-Objectives/dp/0996006028/ref=sr_1_1?ie=UTF8&qid=1521675760&sr=8-1&keywords=christina+wodtke.

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© 2018 Michael Nir

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Nir, M. (2018). Define and Communicate the Mission and Vision. In: The Pragmatist's Guide to Corporate Lean Strategy. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-3537-9_3

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