Abstract
The last chapter showed that conversion flows (the sequence of screens that we use to register, download, or pay for your digital invention) are not necessarily more effective if they are shortened. A longer, slower escalation of the gives and gets often works better, even if it takes more clicks.
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© 2017 David C. Evans
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Evans, D.C. (2017). Approach Avoidance. In: Bottlenecks. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2580-6_17
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DOI: https://doi.org/10.1007/978-1-4842-2580-6_17
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2579-0
Online ISBN: 978-1-4842-2580-6
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