Abstract
If you want a symbol of how technology is transforming the way we conduct business worldwide, look no further than e-commerce, which refers to buying and selling on the Internet. It’s easy to forget that as short as 15-18 years ago, buying books or shoes online seemed novel. Not anymore. The new digital reality is upon us. Is there anything you can’t buy online almost anywhere? The driving force behind e-commerce growth is the proliferation of tablets and smart phones, technology improvements, greater convenience, competitive prices, global choices, and bountiful product information.
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© 2016 Laurel J. Delaney
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Delaney, L.J. (2016). The e-Commerce Connectivity Craze. In: Exporting. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2193-8_8
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DOI: https://doi.org/10.1007/978-1-4842-2193-8_8
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2192-1
Online ISBN: 978-1-4842-2193-8
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