Abstract
The relationship between you and your overseas customer shouldn’t end when a sale is made. If anything, it requires even more attention. Once you’ve completed the initial export transaction, you must expect to provide a broad spectrum of “free” or “value-add” services in order to encourage repeat business. It’s the kind of follow-up I refer to as the “care and feeding” of customers and suppliers, which is done to keep them coming back, the premise of this chapter.
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© 2016 Laurel J. Delaney
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Delaney, L.J. (2016). In Pursuit of Exceptional Export Service. In: Exporting. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-2193-8_23
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DOI: https://doi.org/10.1007/978-1-4842-2193-8_23
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-2192-1
Online ISBN: 978-1-4842-2193-8
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