Abstract
When you explore aspects of managing web sites, in addition to web design and user experience patterns, you come across the concept of search engine optimization (SEO): the science of improving a web site’s visibility across results from various search engines. If a web site is not prominently visible in search results, it defeats the purpose of having a web site in the first place. Therefore, it is extremely important to ensure that your web site is easy for search engines to access.
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© 2016 Aravind Shenoy and Anirudh Prabhu
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Shenoy, A., Prabhu, A. (2016). Introduction to SEO. In: Introducing SEO. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-1854-9_1
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DOI: https://doi.org/10.1007/978-1-4842-1854-9_1
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Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-1853-2
Online ISBN: 978-1-4842-1854-9
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