Introduction to Business Analytics

Abstract

Information is advantageous. The more information we have, the better informed our decisions are. We are inundated with information or data in today’s world. With about 40% of the world’s population using the Internet, and with that number growing every second, data is ubiquitous. We have moved from being an analog world to a very digital one. E-commerce, newspapers, the Internet of things (IoT), music streaming—all generate huge amounts of data. The art of combining every data footprint and gaining actionable insights from that huge cache of data, which helps businesses grow, improves customer experience, and generates revenue, is known as business analytics.