Abstract
Google Analytics’ measurement of your website is based on JavaScript tracking code installed on the site. Although for most of this book we’ll be using Google Tag Manager (GTM) to manage and install this code (beginning in Chapter 3), it’s instructive to understand the basics of the GA tracking code and how it is intended to work. Practically speaking, you probably won’t use this tracking code directly. However, having a basic understanding of it will help you to interpret the options in GA tags within GTM, as well as to decipher GA documentation and examples to set up GTM for your site.
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Weber, J. (2015). Basic Google Analytics Measurement. In: Practical Google Analytics and Google Tag Manager for Developers. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-0265-4_2
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DOI: https://doi.org/10.1007/978-1-4842-0265-4_2
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-0266-1
Online ISBN: 978-1-4842-0265-4
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