Abstract
Businesses are very process driven. There are processes for sales, support, accounting, manufacturing, hiring, training, and virtually everything a business does. Even in our personal lives, we use processes constantly. Although we don’t give much thought to it, most of us probably shower the same way: lathering, rinsing and toweling off using the same sequence day after day. From the smallest tasks to the largest projects, processes are the way we get things done.
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- 1.
Joseph L. Levy, “In My Opinion,” CIO Enterprise, September 15, 1999, p. 10.
- 2.
ON24 Webinar Benchmarks Report, 2014 edition. http://www.on24.com/wp-content/uploads/2014/04/ON24_Benchmark_2014_Final.pdf .
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© 2015 Jerry Rackley
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Rackley, J. (2015). The Marketing Analytics Process. In: Marketing Analytics Roadmap. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-0259-3_4
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DOI: https://doi.org/10.1007/978-1-4842-0259-3_4
Publisher Name: Apress, Berkeley, CA
Print ISBN: 978-1-4842-0260-9
Online ISBN: 978-1-4842-0259-3
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