National Images

Abstract

Mental images are selective, often affect-laden representations of reality. Whether the mental representations are of simple objects or of complex problems, they are all shaped by the frame of reference of the observer, by his or her own perspective. In international contacts people of different national backgrounds are frequently influenced by the collective images people and nations have of each other. In countries where the national image of Americans tends to be negative, individual Americans are more likely to be received and treated with skepticism and hostility as well. These collective images generate strong subconscious dispositions that influence how words, actions, and intentions are interpreted and understood.