Abstract
Innovation is concerned with change, of making something new of lasting value. This requires creative behaviour. Actually, creativity is a prerequisite for innovation. The importance of it has been expressed by Gardner (1968) with these words: “The word creativity has achieved a dizzying popularity: it is more than a word, it is an incantation. It is a kind of psychic wonder-drug; powerful and presumably painless, and everyone wants the prescription”.
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© 2002 Springer Science+Business Media Dordrecht
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Holt, K. (2002). Creative thinking. In: Market Oriented Product Innovation. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-5720-0_4
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DOI: https://doi.org/10.1007/978-1-4757-5720-0_4
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4419-5298-1
Online ISBN: 978-1-4757-5720-0
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