Abstract
Here is an all-too-familiar scenario of our American failure to understand another culture. Buyer Michael wants an agreement with a Japanese company, so he arranges a hasty trip to Japan. He sets meeting for 8 A.M. Monday, after arriving late the evening before.
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© 1992 Springer Science+Business Media New York
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Pooler, V.H. (1992). Business Customs and Cultural Nuances. In: Global Purchasing: Reaching for the World. VNR Materials Management/Logistics Series. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-5335-6_5
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DOI: https://doi.org/10.1007/978-1-4757-5335-6_5
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4757-5337-0
Online ISBN: 978-1-4757-5335-6
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