Abstract
Winning new customers is becoming more and more important for organizations worldwide, and keeping the loyalty of existing customers is becoming increasingly difficult. In the times of e-economy often only a mouse click separates the customer from a competitor. This means that organizations must build relations with customers and focus on satisfaction of their customers. Customer information has always been one of the most important elements for building a stable and profitable relationship; therefore it is essential that organizations capture, integrate and store all the available customer related data.
Keywords
- Customer Relationship Management
- Business Function
- Marketing Department
- Integrate Enterprise Application
- Customer Relationship Management System
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
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© 2004 Springer Science+Business Media New York
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Kos, B., Zupančič, J. (2004). Current Status and Trends in Customer Relationship Management. In: Linger, H., et al. Constructing the Infrastructure for the Knowledge Economy. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-4852-9_53
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DOI: https://doi.org/10.1007/978-1-4757-4852-9_53
Publisher Name: Springer, Boston, MA
Print ISBN: 978-1-4419-3459-8
Online ISBN: 978-1-4757-4852-9
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