Abstract
Health promotion interventions are evaluated on both the amount of individual behavior change achieved and the extent to which broader generalizations can be made to other behavior change efforts. This is largely a function of whether the interventions and evaluation methods employed are theory-driven (Elder, Geller, Hovell, & Mayer, 1994). Yet many theories and models current in the field have limited applicability to rural populations since the underlying theories are generally predicated on more urban notions of individual autonomy and purpose, with potentially less relevance for populations in smaller and more traditional communities. In addition, many theories imply detailed, thorough individual measurement, making them less practical for people not accustomed to such instrumentation or with limited literacy, or for programs with no resources for such measurement.
“We steered by the stars not the light of each passing ship.” General Omar Bradley
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Elder, J.P., Ayala, G.X., Zabinski, M.F., Prochaska, J.J., Gehrman, C.A. (2001). Theories, Models, and Methods of Health Promotion in Rural Settings. In: Loue, S., Quill, B.E. (eds) Handbook of Rural Health. Springer, Boston, MA. https://doi.org/10.1007/978-1-4757-3310-5_17
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