Abstract
The starting point when working with personas is knowledge about the users. Step 1: Collection of data covers how you get information about the users, what data is, and how you analyse the data. These are some of the questions you must deal with when designing surveys. You must also consider, whether the data material is of sufficient quality to deduct assumptions on what makes users different from each other.
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Notes
- 1.
Vox pop interviews (vox populi—the peoples’ voice) are, for example, used for news features to hear the common man’s opinion. For vox pop interviews, you randomly stop some people in the streets and ask them their opinion.
- 2.
The DECIDE framework (Determine goals, Explore the questions, Choose the evaluation approach and methods, Identify the practical issues, Decide how to deal with ethical issues, Evaluate, analyse, interpret, and present the data) originates from Preece et al. (2011). I have added a last issue: ‘Decide Whether You Have Enough Information to Describe Personas and Prepare Situations and Scenarios’ that is specific for personas.
- 3.
The support centre has a double function as the employees both support users who call in with problems and do campaign phone calls to companies.
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Nielsen, L. (2019). A Slice of the World. In: Personas - User Focused Design. Human–Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-1-4471-7427-1_2
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