Abstract
For supporting customer relationship management we all chose the Siebel package and we still ended up with three different implementations in our organization. Set-up of a CRM competence centre would have prevented this. In that case we would have been able to support the divisions at an early stage. We would just have bought those licences for modules that are really necessary. We would not have become entangled in tailor made modules for functions, that in a release two years on are delivered as standard. Fortunately, the further evolution of technology, in this case the transition of the client-server version to the browser-based version makes this problem open to this discussion.
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16. Standardizing of content, process and product
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(2005). Standardization of content, process and product. In: Manage IT!. Springer, Dordrecht. https://doi.org/10.1007/1-4020-3710-4_16
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