Political Campaigning and Communication

Book Series
There are 7 volumes in this series
Published 2014 - 2019

About this series

The series explores themes relating to how political organisations promote themselves and how citizens interpret and respond to their tactics. Politics is here defined broadly as any activities designed to have an impact on public policy. The scope of the series thus covers election campaigns, as well as pressure group campaigns, lobbying, and campaigns instigated by social and citizen movements.

Research included in the series might focus on the latest strategies and tactics within political marketing and campaigning, covering topics such as the strategic use of legacy, digital and social media, the use of big data and analytics for targeting citizens, and the use of manipulative tactics and disinformation.

Furthermore, as campaigns are an important interface between the institutions of power and citizens, they present opportunities to examine their impact in engaging, involving and mobilizing citizens. Areas of focus might include attitudes and voting behavior, political polarization and the campaign environment, public discourse around campaigns, and the psychologies underpinning civil society and protest movements.

Works may take a narrow or broad perspective. Single-nation case studies of one specific campaign and comparative cross-national or temporal studies are equally welcome. The series also welcomes themed edited collections which explore a central set of research questions.

For an informal discussion for a book in the series, please contact the series editor Darren Lilleker (dlilleker@bournemouth.ac.uk), or Anne Birchley-Brun (anne-kathrin.birchley-brun@palgrave.com).