About this book series
The book series ”Applied Marketing Science / Angewandte Marketingforschung“ is designated to the transfer of top-end scientific knowledge to interested practitioners. Books from this series are focused – but not limited – to the field of Marketing Channels, Retailing, Network Relationships, Sales Management, Brand Management, Consumer Marketing and Relationship Marketing / Management. The industrial focus lies primarily on the service industry, consumer goods industry and the textile / apparel industry. The issues in this series are either edited books or monographs. Books are either in German or English language; other languages are possible upon request.
Book volumes published in the series ”Applied Marketing Science / Angewandte Marketingforschung“ will primarily be aimed at interested managers, academics and students of marketing. The works will not be written especially for teaching purposes. However, individual volumes may serve as material for marketing courses, upper-level MBA- or Ph.D.-courses in particular.
Prof. Dr. Dieter Ahlert, Universität Münster, Deutschland
Prof. Dr. Christof Backhaus, Newcastle University, UK
Prof. Dr. Markus Blut, Newcastle University, UK
Prof. Dr. Christian Brock, Universität Rostock, Deutschland
Prof. Dr. Andreas Eggert, Universität Paderborn, Deutschland
Prof. Dr. Heiner Evanschitzky, Aston Business School, UK
Prof. Dr. Ina Garnefeld, Universität Wuppertal, DeutschlandDr. Josef Hesse, Münster, Deutschland
Prof. Dr. Hartmut H. Holzmüller, Technische Universität Dortmund,
DeutschlandProf. Dr. Gopalkrishnan R. Iyer, Florida Atlantic University, USA
Prof. Dr. Lou Pelton, University of North Texas, USA
Prof. Dr. Jan Hendrik Schumann, Universität Passau, Deutschland
Prof. Dr. Arun Sharma, University of Miami, USA
Prof. Dr. Florian von Wangenheim, ETH Zürich, Schweiz
Prof. Dr. David M. Woisetschläger, Technische Universität Braunschweig, Deutschland
Prof. Dr. Nancy Wünderlich, Universität Paderborn, Deutschland
- Electronic ISSN
- 2627-2008
- Print ISSN
- 2627-1982
- Series Editor
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- Dieter Ahlert,
- Christof Backhaus,
- Markus Blut,
- Christian Brock,
- Andreas Eggert,
- Heiner Evanschitzky,
- Ina Garnefeld,
- Josef Hesse,
- Hartmut H. Holzmüller,
- Gopalkrishnan R. Iyer,
- Lou Pelton,
- Jan Hendrik Schumann,
- Arun Sharma,
- Florian von Wangenheim,
- David M. Woisetschläger,
- Nancy Wünderlich
Book titles in this series
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Online Produkttests zur Generierung von Online Reviews
Eine Analyse der Effekte auf das Review Rating und die Review Qualität
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Mobile In-Store Analytics
Eine empirische Untersuchung der Effekte standortbasierter Werbung auf das Bewegungs- und Kaufverhalten im Einzelhandel
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Retargeting und die Rolle des Online-Shopping-Momentums
Theoretische Fundierung und empirische Analyse
