About this series
The book series Perspectives in Business Culture aims to provide high-quality and broad, comprehensive content that meets the needs of all who work in the business world. The series, which consists primarily of monographs, focuses on the latest international economic and social trends in the fields of Economics, Finance, Trade, Management, Marketing & Communication, and the Social Sciences. Both books with a theoretical orientation and books with an applied approach are included. The series is provided in cooperation with the 24 ORE Group, a multimedia publishing organization that specializes in business, financial, professional, and cultural information and is an authoritative point of reference for the world of finance, economics, and management.