Winning the White House, 2004

Region by Region, Vote by Vote

  • Authors
  • Kevin J. McMahon
  • David M. Rankin
  • Donald W. Beachler
  • John Kenneth White

Table of contents

  1. Front Matter
    Pages i-xiv
  2. The Nomination

    1. Front Matter
      Pages 1-1
    2. John Kenneth White
      Pages 3-20
  3. The Issues

    1. Front Matter
      Pages 21-21
    2. Kevin J. McMahon
      Pages 23-46
    3. Donald W. Beachler
      Pages 47-68
    4. John Kenneth White
      Pages 69-91
  4. The Regions

    1. Front Matter
      Pages 93-93
    2. Kevin J. McMahon
      Pages 95-121
    3. Donald W. Beachler
      Pages 123-151
    4. David M. Rankin
      Pages 153-183
    5. David M. Rankin
      Pages 185-213
  5. Back Matter
    Pages 215-223

About this book


What does it take to win the White House? This book helps students understand both the issues and how and why people vote for one candidate. After discussing the dynamics of the primary campaigns, the authors examine three broad sets of issues that play a key role in voting: foreign policy, domestic policies, and the culture wars. This sets the foundations for an examination of regional similarities and differences in voting patterns, as the varying salience and valence of issues-whether general or specific-is explored across and within regions. Special attention is paid to battleground states. Drawing on concepts from political science, this book advances students' understanding both of the field and the phenomenon.


campaign election Electoral foreign policy policy political science voting

Bibliographic information