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The Butterfly Effect in Competitive Markets

Driving Small Changes for Large Differences

  • Rajagopal

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Analyzing Market Chaos

    1. Front Matter
      Pages 1-1
    2. Rajagopal
      Pages 3-29
    3. Rajagopal
      Pages 30-65
    4. Rajagopal
      Pages 66-91
  3. Building Global-Local Marketing Effects

    1. Front Matter
      Pages 93-93
    2. Rajagopal
      Pages 95-118
    3. Rajagopal
      Pages 119-143
    4. Rajagopal
      Pages 144-166
    5. Rajagopal
      Pages 167-193
    6. Rajagopal
      Pages 194-219
  4. Unveiling Future Effects

    1. Front Matter
      Pages 221-221
    2. Rajagopal
      Pages 223-247
    3. Rajagopal
      Pages 248-268
  5. Back Matter
    Pages 269-295

About this book

Introduction

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Keywords

business entrepreneur entrepreneurship management marketing

Authors and affiliations

  • Rajagopal
    • 1
    • 2
  1. 1.EGADE Business SchoolITESM Mexico CityUSA
  2. 2.Boston UniversityBostonUSA

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Consumer Packaged Goods