The Butterfly Effect in Competitive Markets

Driving Small Changes for Large Differences

  • Rajagopal

Table of contents

  1. Front Matter
    Pages i-xxi
  2. Analyzing Market Chaos

    1. Front Matter
      Pages 1-1
    2. Rajagopal
      Pages 3-29
    3. Rajagopal
      Pages 30-65
    4. Rajagopal
      Pages 66-91
  3. Building Global-Local Marketing Effects

    1. Front Matter
      Pages 93-93
    2. Rajagopal
      Pages 95-118
    3. Rajagopal
      Pages 119-143
    4. Rajagopal
      Pages 144-166
    5. Rajagopal
      Pages 167-193
    6. Rajagopal
      Pages 194-219
  4. Unveiling Future Effects

    1. Front Matter
      Pages 221-221
    2. Rajagopal
      Pages 223-247
    3. Rajagopal
      Pages 248-268
  5. Back Matter
    Pages 269-295

About this book

Introduction

This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Keywords

business entrepreneur entrepreneurship management marketing

Authors and affiliations

  • Rajagopal
    • 1
    • 2
  1. 1.EGADE Business SchoolITESM Mexico CityUSA
  2. 2.Boston UniversityBostonUSA

Bibliographic information

  • DOI https://doi.org/10.1057/9781137434975
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-49312-8
  • Online ISBN 978-1-137-43497-5
  • About this book
Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Consumer Packaged Goods