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Table of contents (10 chapters)
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Front Matter
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Analyzing Market Chaos
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Front Matter
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Building Global-Local Marketing Effects
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Front Matter
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Unveiling Future Effects
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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EGADE Business School, ITESM Mexico City, USA
Rajagopal
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Boston University, Boston, USA
Rajagopal
About the author
Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute, and the Institute of Operations Management, UK. He has been listed in various international directories including Who's Who in the World since 2008, and 2000 Outstanding Intellectuals of the 21st Century. Dr. Rajagopal holds postgraduate and doctoral degrees in Economics and Marketing respectively from Pandit Ravishankar Shukla University. He specializes in the fields of marketing management, rural economic linkages, and development economics. He has to his credit 40 books on marketing management and rural development themes and over 400 research contributions that include research papers in national and international refereed journals. He is Editor-in-Chief of the International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He has imparted training to senior executives and has conducted 55 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the Government of Mexico.
Bibliographic Information
Book Title: The Butterfly Effect in Competitive Markets
Book Subtitle: Driving Small Changes for Large Differences
Authors: Rajagopal
DOI: https://doi.org/10.1057/9781137434975
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
Hardcover ISBN: 978-1-137-43495-1Published: 04 March 2015
Softcover ISBN: 978-1-349-49312-8Published: 04 March 2015
eBook ISBN: 978-1-137-43497-5Published: 04 March 2015
Edition Number: 1
Number of Pages: XXI, 295
Topics: Management, Small Business, Business Strategy/Leadership, Entrepreneurship, Development Economics, Market Research/Competitive Intelligence
Industry Sectors: Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Pharma