Integrated Communications in the Postmodern Era

  • Philip J. Kitchen
  • Ebru Uzunoğlu

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Philip J. Kitchen, Ebru Uzunoğlu
    Pages 1-18
  3. Enrique Ortega, Beatriz Rodríguez, María J. Such-Devesa
    Pages 49-76
  4. Guda van Noort, Lotte M. Willemsen, Peter Kerkhof, Joost W. M. Verhoeven
    Pages 77-99
  5. Yeşim Kaptan, Burcu Öksüz
    Pages 195-211
  6. Pinar Umul Ünsal, Burcu Yaman, Burak Amirak, Serçin Sun İpekeşen
    Pages 237-263
  7. Back Matter
    Pages 265-268

About this book

Introduction

This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.

Editors and affiliations

  • Philip J. Kitchen
    • 1
  • Ebru Uzunoğlu
    • 2
  1. 1.ESC Rennes School of BusinessFrance
  2. 2.İzmir University of EconomicsTurkey

Bibliographic information

  • DOI https://doi.org/10.1057/9781137388551
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2015
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-48204-7
  • Online ISBN 978-1-137-38855-1
  • About this book
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