Predictive Analytics, Data Mining and Big Data

Myths, Misconceptions and Methods

  • Authors
  • Steven¬†Finlay

Part of the Business in the Digital Economy book series (BDE)

Table of contents

  1. Front Matter
    Pages i-xii
  2. Steven Finlay
    Pages 1-20
  3. Steven Finlay
    Pages 21-38
  4. Steven Finlay
    Pages 39-64
  5. Steven Finlay
    Pages 65-84
  6. Steven Finlay
    Pages 85-103
  7. Steven Finlay
    Pages 104-133
  8. Steven Finlay
    Pages 134-156
  9. Steven Finlay
    Pages 157-178
  10. Steven Finlay
    Pages 179-193
  11. Steven Finlay
    Pages 194-208
  12. Back Matter
    Pages 209-248

About this book


This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.


big data calculus data mining hardware organization organizations Predictive Analytics social network analysis software text mining

Bibliographic information

  • DOI
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2014
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-47868-2
  • Online ISBN 978-1-137-37928-3
  • About this book
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