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Palgrave Macmillan

The Making of European Consumption

Facing the American Challenge

  • Book
  • © 2015

Overview

Editors:
  1. Per Lundin

    1. Uppsala University, Sweden

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  2. Thomas Kaiserfeld

    1. Lund University, Sweden

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Part of the book series: Palgrave Macmillan Transnational History Series (PMSTH)

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xvi
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  2. Introduction

    • Per Lundin
    Pages 1-16

  3. Negotiating American Modernity in Twentieth-Century Europe

    • Mary Nolan
    Pages 17-44

  4. Americanization as Creolized Imaginary: The Statue of Liberty During the Cold War

    • David Nye
    Pages 45-64

  5. Forging Europe’s Foodways: The American Challenge

    • Karin Zachmann
    Pages 65-88

  6. Tackling Norwegian Cold: The Breakthrough of Home Freezing

    • Terje Finstad, Stig Kvaal, Per Østby
    Pages 89-110

  7. Americanization and Authenticity: Italian Food Products and Practices in the 1950s and 1960s

    • Emanuela Scarpellini
    Pages 111-133

  8. Love and Hate in Industrial Design: Europe’s Design Professionals and America in the 1950s

    • Kjetil Fallan
    Pages 134-156

  9. Confronting the Lure of American Tourism: Modern Accommodation in the Netherlands

    • Adri A. Albert de la Bruhèze
    Pages 157-177

  10. Exploring European Travel: The Swedish Package Tour

    • Thomas Kaiserfeld
    Pages 178-199

  11. Coping with Cars, Families, and Foreigners: Swedish Postwar Tourism

    • Per Lundin
    Pages 200-228

  12. Back Matter

    Pages 229-256
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Keywords

About this book

American ideals and models feature prominently in the master narrative of post-war European consumer societies. This book demonstrates that Europeans did not appropriate a homogenous notion of America, rather post-war European consumption was a process of selective appropriation of American elements.

Editors and Affiliations

  • Uppsala University, Sweden

    Per Lundin

  • Lund University, Sweden

    Thomas Kaiserfeld

About the editors

Adri A. Albert de la Bruhèze, University of Twente, the Netherlands Kjetil Fallan, University of Oslo, Norway Terje Finstad, Norwegian University of Science and Technology Stig Kvaal, Norwegian University of Science and Technology Mary Nolan, New York University, USA David Nye, University of Southern Denmark Per Østby, Norwegian University of Science and Technology Emanuela Scarpellini, University of Milan, Italy Karin Zachmann, Technical University of Munich, Germany

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