The Social License

How to Keep Your Organization Legitimate

  • Authors
  • John Morrison

Table of contents

  1. Front Matter
    Pages i-2
  2. Introduction

    1. Front Matter
      Pages 3-3
    2. John Morrison
      Pages 5-11
    3. John Morrison
      Pages 12-28
    4. John Morrison
      Pages 29-37
  3. The Foundations

    1. Front Matter
      Pages 39-39
    2. John Morrison
      Pages 41-61
    3. John Morrison
      Pages 62-71
    4. John Morrison
      Pages 72-90
  4. Building and Losing Conditions for the Social License

    1. Front Matter
      Pages 91-91
    2. John Morrison
      Pages 93-103
    3. John Morrison
      Pages 104-118
    4. John Morrison
      Pages 119-129
  5. What Next?

    1. Front Matter
      Pages 131-131
    2. John Morrison
      Pages 150-156
    3. John Morrison
      Pages 157-168
  6. Back Matter
    Pages 169-187

About this book


A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.  


legitimacy social license business corporate social responsibility CSR foundation organization organizations prevention science and technology strategy trust

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods
Oil, Gas & Geosciences