Social Media and Strategie Communications

  • Hana S. Noor Al-Deen
  • John Allen Hendricks

Table of contents

  1. Front Matter
    Pages i-xxv
  2. Social Media and Advertising

  3. Social Media and Public Relations

  4. Social Media Policies/Practices and Legal/Ethical Considerations

    1. Front Matter
      Pages 157-157
    2. Melissa D. Dodd, Don W. Stacks
      Pages 159-179
    3. Daxton R. Stewart, Catherine A. Coleman
      Pages 180-198
    4. Holly Kathleen Hall, Myleea D. Hill, Mary Jackson Pitts
      Pages 199-217
    5. Genelle I. Belmas
      Pages 218-233
  5. Back Matter
    Pages 235-238

About this book

Introduction

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations.

Keywords

communication Content digital Facebook marketing media public relations social media Social Net social network Social Network Game Twitter

Editors and affiliations

  • Hana S. Noor Al-Deen
    • 1
  • John Allen Hendricks
    • 2
  1. 1.University of North Carolina WilmingtonUSA
  2. 2.Stephen F. Austin State UniversityUSA

Bibliographic information

  • DOI https://doi.org/10.1057/9781137287052
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Media & Culture Collection
  • Print ISBN 978-1-349-44947-7
  • Online ISBN 978-1-137-28705-2
  • About this book