Beyond the Low-Cost Business

Rethinking the Business Model

  • Josep Francesc Valls Giménez

Table of contents

  1. Front Matter
    Pages i-xiii
  2. Josep Francesc Valls Giménez
    Pages 1-4
  3. Josep Francesc Valls Giménez
    Pages 5-63
  4. Josep Francesc Valls Giménez
    Pages 64-117
  5. Josep Francesc Valls Giménez
    Pages 118-144
  6. Josep Francesc Valls Giménez
    Pages 183-185
  7. Back Matter
    Pages 186-199

About this book


Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.


brand innovation marketing pricing

Authors and affiliations

  • Josep Francesc Valls Giménez
    • 1
  1. 1.ESADE Business SchoolSpain

Bibliographic information

  • DOI
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2013
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Business & Management Collection
  • Print ISBN 978-1-349-44719-0
  • Online ISBN 978-1-137-27753-4
  • About this book
Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods