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Palgrave Macmillan

Marketing in the Emerging Markets of Islamic Countries

  • Book
  • © 2007

Overview

Editors:
  1. Marin Marinov

    1. Business School of Gloucestershire, UK

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xiii
    Download chapter PDF

  2. Marketing Challenges in Islamic Countries

    • Marin Marinov
    Pages 1-13

  3. Marketing in Central Asia

    • Marin Marinov
    Pages 14-23

  4. Marketing in Kazakhstan

    • Marin Marinov
    Pages 24-54

  5. Marketing in the Maghreb Region

    • Marin Marinov
    Pages 55-68

  6. Marketing in Morocco

    • Lyn S. Amine, Kenneth R. Gray
    Pages 69-94

  7. Marketing in the Middle East

    • Marin Marinov
    Pages 95-111

  8. Marketing in Kuwait

    • C. P. Rao, Adel Al-Wugayan
    Pages 112-131

  9. Marketing in Saudi Arabia

    • Marin Marinov
    Pages 132-152

  10. Marketing in Iran

    • Marin Marinov, Ali Sanayei
    Pages 153-174

  11. Marketing in the Islamic Countries of Southeast Asia

    • Marin Marinov
    Pages 175-195

  12. Back Matter

    Pages 197-207
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Keywords

About this book

The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.

Editors and Affiliations

  • Business School of Gloucestershire, UK

    Marin Marinov

About the editor

KENNETH R. GRAY Professor of International Management at Florida A&M University holding an Eminent Scholar Chair in Global Business, USA LYN S. AMINE Professor of Marketing and International Business at Saint Louis University, USA C.P. RAO Professor of Marketing and Director of Case Research and Teaching Unit at the College of Business Administration at Kuwait University, Kuwait ADEL A. Al-WUGAYAN Vice Dean at the College of Business Administration and the Director of Center of Excellence in Management at Kuwait University, Kuwait.

Bibliographic Information

  • Book Title: Marketing in the Emerging Markets of Islamic Countries

  • Editors: Marin Marinov

  • DOI: https://doi.org/10.1057/9780230626287

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2007

  • Hardcover ISBN: 978-1-4039-9173-7Published: 28 November 2006

  • Softcover ISBN: 978-1-349-54318-2Published: 28 November 2006

  • eBook ISBN: 978-0-230-62628-7Published: 28 November 2006

  • Edition Number: 1

  • Number of Pages: XIII, 207

  • Topics: Middle Eastern Culture, Marketing

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