The Politics of Marketing the Labour Party

  • Dominic Wring

Table of contents

  1. Front Matter
    Pages i-xii
  2. Introduction: Inside the Political Market

  3. The Propaganda Age

    1. Front Matter
      Pages 11-11
    2. Dominic Wring
      Pages 13-24
    3. Dominic Wring
      Pages 25-42
  4. The Media Age

    1. Front Matter
      Pages 43-43
    2. Dominic Wring
      Pages 45-63
    3. Dominic Wring
      Pages 64-80
    4. Dominic Wring
      Pages 81-98
  5. The Marketing Age

    1. Front Matter
      Pages 99-99
    2. Dominic Wring
      Pages 101-117
    3. Dominic Wring
      Pages 118-136
    4. Dominic Wring
      Pages 137-160
    5. Dominic Wring
      Pages 161-179
  6. Back Matter
    Pages 180-262

About this book

Introduction

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.

Keywords

brand communication marketing Political campaign socialism

Authors and affiliations

  • Dominic Wring
    • 1
  1. 1.Loughborough UniversityUK

Bibliographic information

  • DOI https://doi.org/10.1057/9780230597617
  • Copyright Information Palgrave Macmillan, a division of Macmillan Publishers Limited 2005
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Palgrave Political & Intern. Studies Collection
  • Print ISBN 978-0-333-68953-0
  • Online ISBN 978-0-230-59761-7
  • About this book