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Marketing in the Emerging Markets of Latin America

  • Authors
  • Marin┬áMarinov

Table of contents

  1. Front Matter
    Pages i-xvi
  2. Marin Marinov
    Pages 1-37
  3. Fernando Robles
    Pages 38-82
  4. Marin Marinov
    Pages 83-107
  5. Marin Marinov
    Pages 108-127
  6. Marin Marinov
    Pages 128-147
  7. Marin Marinov
    Pages 148-164
  8. Marin Marinov
    Pages 165-173
  9. Back Matter
    Pages 174-191

About this book

Introduction

Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.

Bibliographic information