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Marketing Psychology

The Paradigm in the Wings

  • Authors
  • Gordon Foxall

Table of contents

  1. Front Matter
    Pages i-xii
  2. Introductory

    1. Front Matter
      Pages 1-1
    2. Gordon Foxall
      Pages 3-14
  3. The Behaviour of Consumers’ Attitudes

    1. Front Matter
      Pages 15-15
    2. Gordon Foxall
      Pages 17-34
    3. Gordon Foxall
      Pages 35-51
  4. Behavioural Science in Marketing

    1. Front Matter
      Pages 53-53
    2. Gordon Foxall
      Pages 55-76
    3. Gordon Foxall
      Pages 77-111
  5. What Marketing Does

    1. Front Matter
      Pages 113-113
    2. Gordon Foxall
      Pages 115-135
    3. Gordon Foxall
      Pages 136-150
    4. Gordon Foxall
      Pages 151-167
  6. Back Matter
    Pages 168-203

About this book

Introduction

Marketing Psychology portrays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.

Keywords

marketing marketing management psychology

Bibliographic information

Industry Sectors
Pharma
Automotive
Chemical Manufacturing
Biotechnology
Finance, Business & Banking
Telecommunications
Consumer Packaged Goods