Overview
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Table of contents (19 chapters)
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Introduction: How to do it?
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Revenue Management Theory and Issues
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Applications
Keywords
About this book
Reviews
Ian Yeoman and Una McMahon-Beattie are recognized subject matter experts in the field of Pricing and Revenue Management.
Kevin Connor, Vice President, DHL Express
This book offers practical insights in taking this rapidly evolving discipline from concept to implementation leveraging the experience of academicians and professionals. it should be a valuable source resource and spark of inspiration and motivation for years to come.
Robert Cross, Chairman and CEO, Revenue Analytics Inc.
Editors and Affiliations
About the editors
Bibliographic Information
Book Title: Revenue Management
Book Subtitle: A Practical Pricing Perspective
Editors: Ian Yeoman, Una McMahon-Beattie
DOI: https://doi.org/10.1057/9780230294776
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2011
Hardcover ISBN: 978-0-230-24141-1Published: 08 December 2010
Softcover ISBN: 978-1-349-31713-4Published: 08 December 2010
eBook ISBN: 978-0-230-29477-6Published: 08 December 2010
Edition Number: 1
Number of Pages: XX, 273
Topics: Management, Organization, Accounting/Auditing, Business Strategy/Leadership, Finance, general
Industry Sectors: Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, Pharma