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Table of contents (7 chapters)
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Reviews
"Provides a glimpse into the origins of advertising and the key role that women played in creating today's global standard of feminine beauty . . .A useful volume for marketing as well as women's studies collections . . .Recommended." - Choice
"An empirically rich and beautifully written study of the complex and often contradictory roles that women and gender played in the history of American advertising. This should be essential reading for all those interested in understanding in what ways gender, class and race matter to the projection of American commercial culture at home and abroad." - Mona Domosh, Dartmouth College
"This absorbing book contributes to a growing body of sophisticated work about 20th century advertising. Sutton's study follows a group of avant-garde female copy writers, the J. Walter Thompson Women's Editorial Department, focusing particularly on the interwar years. Sutton shows how these class-conscious, professional, modern, feminist style-sett
ing copywriters created 20th century cosmetics advertising in JWT's imperialist, hyper-masculine corporate culture." - Tani E. Barlow, Ting Tsung and Wei Fong Chao Professor of Asian Studies, History Department, Rice University.About the author
Bibliographic Information
Book Title: Globalizing Ideal Beauty
Book Subtitle: Women, Advertising, and the Power of Marketing
Authors: Denise H. Sutton
DOI: https://doi.org/10.1057/9780230100435
Publisher: Palgrave Macmillan New York
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Denise H. Sutton 2009
Hardcover ISBN: 978-0-230-61174-0Published: 13 October 2009
Softcover ISBN: 978-1-137-02100-7Published: 07 August 2012
eBook ISBN: 978-0-230-10043-5Published: 14 September 2009
Edition Number: 1
Number of Pages: XII, 210
Number of Illustrations: 9 b/w illustrations
Topics: Marketing, Industries, Economic History
Industry Sectors: Aerospace, Automotive, Biotechnology, Chemical Manufacturing, Consumer Packaged Goods, Engineering, Finance, Business & Banking, IT & Software, Materials & Steel, Pharma, Telecommunications