Fashion Brand Internationalization

Opportunities and Challenges

  • Byoungho Jin
  • Elena Cedrola

Table of contents

  1. Front Matter
    Pages i-xviii
  2. Donata Vianelli, Giovanna Pegan, Manuela Valta
    Pages 65-88
  3. Back Matter
    Pages 139-142

About this book

Introduction

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization.
 
The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.  

Keywords

International Marketing Global Fashion Apparel Brand Management Case study

Editors and affiliations

  • Byoungho Jin
    • 1
  • Elena Cedrola
    • 2
  1. 1.Dept. Consumer, Apparel, & Retail Stud.Univ. of North Carolina at GreensboroGreensboroUSA
  2. 2.Department of Economics and LawUniversity of MacerataMacerataItaly

Bibliographic information

  • DOI https://doi.org/10.1057/978-1-137-52337-2
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Pivot, New York
  • eBook Packages Business and Management
  • Print ISBN 978-1-137-52336-5
  • Online ISBN 978-1-137-52337-2
  • About this book
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