Childhood and Markets

Infants, Parents and the Business of Child Caring

  • Lydia Martens

Part of the Studies in Childhood and Youth book series (SCY)

Table of contents

  1. Front Matter
    Pages i-xv
  2. Lydia Martens
    Pages 1-22
  3. Lydia Martens
    Pages 57-81
  4. Lydia Martens
    Pages 83-111
  5. Lydia Martens
    Pages 113-134
  6. Lydia Martens
    Pages 245-263
  7. Back Matter
    Pages 265-277

About this book


This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities of older children in consumer culture.

Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.


money adulthood childhood baby shows consumption consumers advertising motherhood parenting family

Authors and affiliations

  • Lydia Martens
    • 1
  1. 1.Keele UniversityNewcastleUnited Kingdom

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2018
  • Publisher Name Palgrave Macmillan, London
  • eBook Packages Social Sciences
  • Print ISBN 978-0-230-28425-8
  • Online ISBN 978-1-137-31503-8
  • Buy this book on publisher's site