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Retail Therapy

Making strategic relationships work

  • Authors
  • Rob Jones
  • Dan Murphy
Book
  • 137 Downloads

Table of contents

  1. Front Matter
    Pages i-viii
  2. Rob Jones, Dan Murphy
    Pages 1-5
  3. Rob Jones, Dan Murphy
    Pages 6-26
  4. Rob Jones, Dan Murphy
    Pages 27-49
  5. Rob Jones, Dan Murphy
    Pages 50-67
  6. Rob Jones, Dan Murphy
    Pages 68-98
  7. Rob Jones, Dan Murphy
    Pages 99-123
  8. Rob Jones, Dan Murphy
    Pages 124-165
  9. Rob Jones, Dan Murphy
    Pages 166-196
  10. Rob Jones, Dan Murphy
    Pages 197-198
  11. Back Matter
    Pages 199-200

About this book

Introduction

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Don't let the humour fool you, there are ground-breaking ideas here. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach. Combining hardcore retail experience with state of the art theory and a steady flow of humour, this is the retail strategy book you've been waiting for. It's infectiously readable, relentlessly illuminating and irreverently funny - it's also the key to successful retail.

Keywords

brand business Retail Brand service strategy

Bibliographic information

Industry Sectors
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