Table of contents

  1. Front Matter
    Pages i-xiv
  2. Gergely Szolnoki, Liz Thach, Dani Kolb
    Pages 1-12
  3. Lindsey M. Higgins, Marianne McGarry Wolf, Mitchell J. Wolf
    Pages 13-29
  4. Paul Strickland, Kim M. Williams, Jennifer Laing, Warwick Frost
    Pages 74-92
  5. Angela Mariani, Azzurra Annunziata, Francesco Nacchia, Antonella Vastola
    Pages 93-114
  6. Rodrigo García Arancibia, Edith Depetris Guiguet, Gustavo Rossini
    Pages 133-153
  7. Back Matter
    Pages 167-168

About this book


Social media and ecommerce has an enormous impact in today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis, and other tactics that give insight into the world of digital wine marketing.


Digital Marketing E-Commerce Facebook Online Communication Social Media Wine Marketing Wine communication crowdsourcing digital e-commerce Ecommerce Facebook marketing online Online Communication social media Social Net social network Wine Marketing

Editors and affiliations

  • Gergely Szolnoki
    • 1
  • Liz Thach
    • 2
  • Dani Kolb
    • 3
  1. 1.Institute of Business Administration and Market ResearchGeisenheim UniversityGermany
  2. 2.Sonoma State University Wine Business InstituteUSA
  3. 3.Kellen EuropeBelgium

Bibliographic information

  • DOI
  • Copyright Information The Editor(s) (if applicable) and The Author(s) 2016
  • Publisher Name Palgrave Macmillan, New York
  • eBook Packages Business and Management
  • Print ISBN 978-1-349-88813-9
  • Online ISBN 978-1-137-60298-5
  • Buy this book on publisher's site
Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods