The Transformation of Television Sport

New Methods, New Rules

  • Mike┬áMilne

Part of the Palgrave Global Media Policy and Business book series (GMPB)

Table of contents

  1. Front Matter
    Pages i-xiv
  2. Mike Milne
    Pages 1-12
  3. Mike Milne
    Pages 13-43
  4. Mike Milne
    Pages 44-74
  5. Mike Milne
    Pages 75-103
  6. Mike Milne
    Pages 104-126
  7. Mike Milne
    Pages 127-157
  8. Mike Milne
    Pages 158-185
  9. Mike Milne
    Pages 186-197
  10. Back Matter
    Pages 198-220

About this book


The Transformation of Television Sport: New Methods, New Rules examines how developments in technology, broadcasting rights and regulation determine what sport we see on television, where we can see it and what the final output looks and sounds like.

The book provides a missing supply side perspective, including a comparison of the development of sport and television in the US and the UK. The growth of global corporate sponsorship through to league and federation controlled television coverage is also mapped. Featuring new case studies, including the NFL and Premier League, three critical pre-production processes are unpacked.

Milne examines the challenges faced by broadcasters and the consequences for independent television sports production companies and the day-to-day work of sports producers and directors. As the value of broadcasting rights continue to soar, the book provides a timely insight to what has happened to television sport and why it matters.


Television sport transformation technology broadcasting rights media regulation production pre-production digital workflows leagues sports federations broadcasting media social science sports television

Authors and affiliations

  • Mike┬áMilne
    • 1
  1. 1.Media ExecutiveUK

Bibliographic information