Ugandan Music in the Marketing Era

The Branded Arena

  • Authors
  • David G. Pier

Table of contents

  1. Front Matter
    Pages i-xi
  2. David G. Pier
    Pages 1-27
  3. David G. Pier
    Pages 53-61
  4. David G. Pier
    Pages 115-137
  5. David G. Pier
    Pages 171-176
  6. Back Matter
    Pages 177-205

About this book


David G. Pier offers an ethnographic study of the Senator Extravaganza traditional dance competition in Uganda, and the performers, marketers, and other actors who were involved in it. Pier illustrates the event as part of a broader moment in Ugandan and African public culture - one in which marketing is playing an increasingly dominant role.


Uganda Africa music dance performance marketing brands promotion ethnomusicology globalization neoliberalism postcolonial culture tradition heritage development rural beer commercialization consumerism brand Moral Nation politics Promotion Tradition

Bibliographic information