Sustainable Growth in Global Markets

Strategic Choices and Managerial Implications

  • Rajagopal

Table of contents

  1. Front Matter
    Pages i-xxiii
  2. Mapping Market Scenarios

    1. Front Matter
      Pages 1-1
    2. Rajagopal
      Pages 31-55
    3. Rajagopal
      Pages 56-84
    4. Rajagopal
      Pages 85-109
  3. Preparing Destination Markets

    1. Front Matter
      Pages 111-111
    2. Rajagopal
      Pages 148-187
  4. Developing Functional Strategies

    1. Front Matter
      Pages 219-219
    2. Rajagopal
      Pages 221-249
    3. Rajagopal
      Pages 280-306
  5. Back Matter
    Pages 307-324

About this book


Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. It covers complex elements of market management, analysing behavioural theories such as theory of comparative advantage, theories of macro and micro marketing economics, socio-cultural theories, and various contemporary concepts of international business management. The book puts forward a broad foundation of the subject beginning with a discussion of the concept of market dynamics and followed by an analysis of the changing behaviour of markets and its components. The core discussion focuses upon the ability to do business in international markets, putting forward critical insights on the significance of leadership, building consumer value through innovation, tracking the external environment for organizational change as well as important emerging trends towards building an innovative venture.


Business Management International Finance Market Research Promotion Strategy Economics design Distribution innovation International Business international finance management market research organization organizations pricing Promotion

Authors and affiliations

  • Rajagopal
    • 1
    • 2
  1. 1.EGADE Business SchoolTecnologico de MonterreyMexico
  2. 2.Boston UniversityBostonUSA

Bibliographic information

Industry Sectors
Finance, Business & Banking