© 2015

The Secret Sauce

Creating a Winning Culture

  • Authors

Table of contents

  1. Front Matter
    Pages i-xv
  2. What Is Culture?

    1. Front Matter
      Pages 1-1
    2. Kevin Graham Ford, James P. Osterhaus
      Pages 3-18
    3. Kevin Graham Ford, James P. Osterhaus
      Pages 19-34
    4. Kevin Graham Ford, James P. Osterhaus
      Pages 35-51
    5. Kevin Graham Ford, James P. Osterhaus
      Pages 53-75
  3. The Secret Sauce … Creating Culture

    1. Front Matter
      Pages 77-77
    2. Kevin Graham Ford, James P. Osterhaus
      Pages 79-100
    3. Kevin Graham Ford, James P. Osterhaus
      Pages 101-121
    4. Kevin Graham Ford, James P. Osterhaus
      Pages 123-143
    5. Kevin Graham Ford, James P. Osterhaus
      Pages 145-165
    6. Kevin Graham Ford, James P. Osterhaus
      Pages 167-185
  4. Back Matter
    Pages 187-192

About this book


The authors call culture the secret sauce! Here authors Ford and Osterhaus describe the critical elements to culture that make a truly compelling organizational climate, providing organizations with the skills to develop the concepts of core ideology, organizational code, infrastructure, and brand.


Management Leadership Organizational leadership management organization organizations social media

About the authors

Kevin Ford is a Principal at TAG Consulting and was the company's founding President. INC Magazine lists TAG among America's fastest growing companies, ranked in the top 100 in their industry. Kevin's expertise includes strategic planning, organizational development, market research, and leadership development. Kevin received the 2002 National Leadership Award (awarded by a US congressional committee) and he served as the Honorary Chairman of the Business Advisory Council for Virginia that same year. Kevin has developed strategic plans for well over 500 different organizations in the United States. He is widely regarded as the top leadership consultant for churches and Christian non-profits in the United States. He has been quoted extensively in the press including Forbes, The Washington Post, The Charlotte Observer, Human Resources Executive, Entrepreneur, and many other leading publications. He is constantly in demand as a keynote speaker on topics ranging from leadership to strategy. He has shared speaking platforms with Herb Kelleher, Jim Collins, Margaret Wheatley, Ron Heifetz, Peter Senge, and Billy Graham.

Dr. James P. Osterhaus is a Senior Partner with TAG Consulting. He is a clinical psychologist, a dynamic executive coach, and engaging public speaker with extensive experience in helping individuals move through change, conflict, and reorganization. He brings a depth of understanding of systems thinking to his work developed from years practicing as a highly respected psychologist in Northern Virginia in addition to consulting. Jim spends most of his time coaching senior leaders in all three sectors of TAG's client base: public, private, and social. His experience includes a special commission established by the Vice President of the United States to consider the emotional effects of government downsizing, facilitation of the "Organizational Culture" component of the Army Staff Redesign, and workshop development and implementation for clients from the East Coast to the West Coast. Jim has authored eleven books and written articles for magazines and trade journals around the country.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Consumer Packaged Goods
Materials & Steel
Finance, Business & Banking


'I encourage you to read and apply The Secret Sauce to your organization for the greater good.' From the foreword by Ken Blanchard, Best-selling co-author of The New One Minute Manager® and Leading at a Higher Level

"This is an important book for anyone who is in leadership. Creating a great culture, where people are engaged and motivated, is critical to becoming a highly effective organization. Kevin and Jim do a great job of bringing these principles into clear focus in an engaging and impactful way." Steve Reinemund, Former Dean of The Business School, Wake Forest University, Retired Chairman and CEO, PepsiCo

'Running an organization is as much art as science. The best chefs know you don't just follow a set recipe for the perfect meal. The Secret Sauce is your best resource to learn the art of leadership, creating a culture that attracts the best employees and empowers them to create extraordinary results.' Richard Stearns, President World Vision US and author Unfinished and The Hole in Our Gospel

'As a TAG client, every encounter with Kevin or Jim brings a change in my perspective or deeper insights on a leadership concept. The Secret Sauce: Creating a Winning Culture presents a lifetime of leadership, change management and organizational culture game changers condensed into one book. It is definitely a book you will read more than once.' Ron Scheese, President and CEO Andesa Services, Inc.

"If you love golf, good food, or leadership you have to read this phenomenal new book! Though a fable about a brash young chef mentored by a wise golf pro, Kevin Ford and Jim Osterhaus teach us all about the Secret Sauce that makes for winning organizations." Webb Simpson, PGA Tour Professional and 2012 US Open Champion