© 2016

Global Vision

How Companies Can Overcome the Pitfalls of Globalization

  • Authors

Table of contents

  1. Front Matter
    Pages i-xvii
  2. Robert Salomon
    Pages 1-16
  3. Robert Salomon
    Pages 17-33
  4. Robert Salomon
    Pages 49-68
  5. Robert Salomon
    Pages 69-91
  6. Robert Salomon
    Pages 93-114
  7. Robert Salomon
    Pages 115-141
  8. Robert Salomon
    Pages 143-158
  9. Robert Salomon
    Pages 159-181
  10. Robert Salomon
    Pages 183-193
  11. Back Matter
    Pages 195-219

About this book


Global Vision: How Companies Can Overcome the Pitfalls of Globalization addresses the business challenges that globalization poses. It will help managers improve their global acumen by developing a better understanding of the cultural, political, and economic risks they face as they expand globally. For managers of large multinationals, managers of emerging companies with global aspirations, or anyone generally interested in globalization and global management, this book equips the reader with innovative tools to solve the most complex challenges facing global companies. It can help prepare a company not only for global growth, but also for profitable ongoing global operations.


Globalization Global Acumen International Business business education environment evaluation globalization Institution international business management methodology methods Nation organization organizations politics statistics

About the authors

Robert Salomon is an Associate Professor of International Management and a NYU Stern Faculty Scholar at the NYU Stern School of Business. He held previous appointments as the Daniel P. Paduano Faculty Fellow of Business and Ethics at NYU Stern, as a Visiting Professor at the IESE Business School in Spain, and as an Assistant Professor at the USC Marshall School of Business.

Robert is an award-winning scholar and educator who has been teaching and conducting research on globalization and global strategy for nearly 20 years. He has been recognized as an outstanding educator and has received more than 10 commendations for "Excellence in Teaching" at NYU Stern. He was nominated for NYU Stern Professor of the Year, awarded the NYU Stern Faculty Leadership Award, and was named a NYU Stern Faculty Scholar in recognition of his outstanding teaching and dedication to student mentorship. The Wall Street Journal even described him as an educator who provides "brilliant distilled advice on business strategy."

In addition to being a leading educator, Robert is also an award-winning management researcher. He received the Emerald Citations of Excellence Award in 2015. He won the 2006 IABS Best Article Award, the 2003 Haynes Best Paper Prize, the 2003 William H. Newman Award, and the 2002 Barry M. Richman Prize. He was nominated for the Richard N. Farmer Award; was a finalist for the Gunnar Hedlund Medal; and was runner-up in the 2001 INFORMS Dissertation Competition. His research articles have been nominated four times for Best Paper at the Academy of Management meetings. Members of the International Division of the Academy of Management named him a "Thought Leader" in 2013.

Bibliographic information

Industry Sectors
Chemical Manufacturing
Finance, Business & Banking
Consumer Packaged Goods


“Book’s ten brief chapters provide an excellent and expansive introduction, resource guide, and practical approach to the impact that globalization will have on an institution’s organizational leadership and managerial expertise as well as a unique insight and clarity into the prerequisites, both tangible and intangible, of a successful global expansion. … any organization interested in global marketing, this book is an important reference to managing the complexities of a successful integrated global presence. Summing Up: Recommended. Upper-division undergraduates through professionals.” (S. R. Kahn, Choice, Vol. 54 (4), December, 2016)

Robert Salomon introduces the reader to concepts such as 'Institutional Distance' in order to highlight the complexities and concern points that managers should contemplate before committing to global expansion projects. In the process, Robert puts considerable 'Intellectual Distance' between himself and so many other books that tend to oversimplify globalization. Global Vision is a must read for any manager with globalization responsibilities.' —Brian O'Malley, CEO, Domino Foods, Inc., ASR Group

'Global Vision is a must read for anyone interested in successfully navigating the complexities of globalization.' —Vijay Govindarajan, Coxe Distinguished Professor, Tuck School of Bsuiness, Dartmouth College and Marvin Bower Fellow, Harvard Business School

'In Global Vision, Robert Salomon has constructed a required playbook for a company of any size before it expands into a new territory. I'm delighted to have Global Vision as a resource I can continue to tap into.' —Marc Cimino, COO, Universal Music Publishing Group

"Global Vision is an insightful discussion of the tangible and intangible factors that must be understood before any business entity attempts to expand globally. Salomon provides an important straightforward recipe to help get it right!' –Barry Alperin, Former COO and Vice Chairman, Hasbro; Director at Several Large, Publicly-traded Multinationals

'Global Vision focuses on the centrality of national institutions - political, economic, and cultural - in facilitating or constraining a company's global expansion. This unique strength of the book also makes it a must read for corporate leaders charged with designing and managing a firm's global strategy.' —Anil K. Gupta, Michael Dingman Chair in Strategy and Globalization, Smith School of Business, The University of Maryland, and Co-author, The Quest for Global Dominance and Getting China and India Right.

'A must read for anyone contemplating cross-border transactions. Robert Salomon has highlighted the myriad of pitfalls that CEOs forget in their eagerness to expand their markets around the world. Large and small corporations become oblivious to the real risks of globalization. Understanding the mistakes made by these corporations is sobering…and avoidable. This book is a checklist on how to avoid those pitfalls and properly evaluate risk.' —Stanley P. Gold, Chairman, Shamrock Holdings, Inc.

'Global Vision is a must read manual for any company considering international expansion. I wish that I had read it long ago, as it would have helped our company avoid many of the costly mistakes that we experienced along the way.' —Leonard S. Marcovitch, President and CEO, White Wave Sportswear, Inc., and Harvard MBA

'It's one of the best kept secrets of multinationals — and one of the most distressing realities that they face each day — but most companies are unable to drive profits out of globalization. In his eye-opening book, Robert Salomon convincingly and compellingly reveals the serious shortcomings of globalization and what companies need to do to overcome them. All business executives should take note.' —Jeffrey Rothfeder, veteran business journalist and Author of Driving Honda: Inside the World's Most Innovative Car Company